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Digital Copywriting Expert
1 week ago
Job Title: Senior Copywriter
About the RoleWe're seeking a seasoned Senior Copywriter to join our team and help us develop compelling content that drives results. As a key member of our creative team, you will be responsible for crafting engaging copy across various media platforms.
Key Responsibilities:
- Create copy for marketing materials, advertisements, websites, social media, email campaigns, and more.
- Develop and maintain a strong brand voice and tone, adapting it effectively to different platforms and audiences.
- Collaborate with designers, marketers, and other creative team members to produce cohesive and strategic content that aligns with project objectives.
- Review and refine copy to ensure accuracy, clarity, and maximum impact, producing error-free content.
- Conduct market and audience research to inform copywriting decisions, ensuring content aligns with target audience preferences and trends.
- Participate in brainstorming sessions and contribute to the development of creative concepts and campaign ideas.
- Manage multiple writing projects simultaneously, ensuring timely delivery of high-quality content that meets or exceeds expectations.
- Implement feedback from clients and team members to refine and enhance the copy, ensuring that it aligns with project goals.
Additional Responsibilities:
- Stay up-to-date on industry developments, trends, and best practices in copywriting, content creation, and digital marketing.
- Support the development of content strategies that align with marketing goals, brand positioning, and audience expectations.
- Contribute to the creation of clear and concise creative briefs that guide the creative process.
- Maintain a library of copy assets, ensuring easy access for future projects and consistency across content.
- Contribute to campaign rollouts by providing timely, relevant copy that supports overall campaign objectives.
Required Skills and Qualifications:
- Strong writing skills with the ability to create engaging, persuasive, and concise copy.
- Creativity and ability to generate unique ideas and creative concepts that capture the attention of target audiences.
- Attention to detail to ensure all copy is accurate, consistent, and adheres to brand guidelines.
- Research skills to conduct market and audience research and align copywriting with audience preferences, trends, and needs.
- Excellent communication and collaboration skills to work effectively across teams and with designers, marketers, and other creatives.
- Time management skills to manage multiple writing projects efficiently and meet deadlines without compromising quality.
- Awareness of current trends in copywriting, content marketing, and digital media.
- Proficient editing and proofreading skills to maintain high standards and accuracy across all written materials.
- 5+ years of experience in copywriting, ideally within creative services, advertising, or content creation.
- Bachelor's degree in English, Journalism, Communications, or a related field. Additional certifications in copywriting or content creation are a plus.