Tourism Market Lead
6 days ago
Saudi Tourism Authority is seeking an experienced Tourism Market Lead to spearhead our efforts in Turkey. As a key member of our team, you will play a vital role in driving growth and expanding our presence in this critical market.
The ideal candidate will possess a deep understanding of the Turkish market and its nuances, as well as a proven track record of developing and executing successful marketing strategies. With a focus on leveraging data-driven insights to inform decision-making, you will work closely with cross-functional teams to identify opportunities and drive results.
To be considered for this role, you will need to demonstrate a strong background in tourism, marketing, or a related field, with a minimum of 8 years of experience. A bachelor's degree in Business Administration, Marketing, or Tourism is also required. Fluency in Turkish is essential.
Main Responsibilities:- Leverage data-driven insights to create and adapt strategies and products that align with the needs of the market.
- Work with partners and consumer specialists to drive awareness and engagement through targeted media campaigns.
- Collaborate with both travel and non-travel partners to enhance marketing impact.
- Design and promote products and experiences that are in line with BU strategic objectives.
- Focus on increasing visitor numbers and spending by creating tailored packages that align with the BU business plan.
- Ensure that the marketing calendar aligns with BU business plan KPIs to meet market targets.
- Execute plans for trade shows, roadshows, workshops, and stakeholder forums while maintaining a database of supply and demand partners.
- Use data to develop actionable insights that support strategic decisions and market adaptations while enhancing product and destination awareness.
- Create and maintain calendars based on market needs and KPIs, ensuring that promotions align with strategic goals.
- Oversee a comprehensive calendar for all marketing activities throughout the year.
- Collaborate with market-specific airlines, OTAs (Online Travel Agencies), ticket aggregators, and DMCs (Destination Management Companies) to meet KPIs, develop deals, and create value-added activities.
- Perform other activities as and when required.
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