Tourism Market Lead

6 days ago


Riyadh, Ar Riyāḑ, Saudi Arabia Saudi Tourism Authority Full time
Turkey Market Opportunity

Saudi Tourism Authority is seeking an experienced Tourism Market Lead to spearhead our efforts in Turkey. As a key member of our team, you will play a vital role in driving growth and expanding our presence in this critical market.

The ideal candidate will possess a deep understanding of the Turkish market and its nuances, as well as a proven track record of developing and executing successful marketing strategies. With a focus on leveraging data-driven insights to inform decision-making, you will work closely with cross-functional teams to identify opportunities and drive results.

To be considered for this role, you will need to demonstrate a strong background in tourism, marketing, or a related field, with a minimum of 8 years of experience. A bachelor's degree in Business Administration, Marketing, or Tourism is also required. Fluency in Turkish is essential.

Main Responsibilities:
  • Leverage data-driven insights to create and adapt strategies and products that align with the needs of the market.
  • Work with partners and consumer specialists to drive awareness and engagement through targeted media campaigns.
  • Collaborate with both travel and non-travel partners to enhance marketing impact.
  • Design and promote products and experiences that are in line with BU strategic objectives.
  • Focus on increasing visitor numbers and spending by creating tailored packages that align with the BU business plan.
  • Ensure that the marketing calendar aligns with BU business plan KPIs to meet market targets.
  • Execute plans for trade shows, roadshows, workshops, and stakeholder forums while maintaining a database of supply and demand partners.
  • Use data to develop actionable insights that support strategic decisions and market adaptations while enhancing product and destination awareness.
  • Create and maintain calendars based on market needs and KPIs, ensuring that promotions align with strategic goals.
  • Oversee a comprehensive calendar for all marketing activities throughout the year.
  • Collaborate with market-specific airlines, OTAs (Online Travel Agencies), ticket aggregators, and DMCs (Destination Management Companies) to meet KPIs, develop deals, and create value-added activities.
  • Perform other activities as and when required.


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