Marketing Campaign Manager
5 days ago
As a key member of MOBISENSE, you will be responsible for developing and executing comprehensive marketing strategies that align with our business objectives. This role demands a creative individual with a keen understanding of the tech industry, strong organizational skills, and a passion for driving growth in a fast-paced startup environment.
About the Role:
- Lead the development and implementation of marketing strategies that drive business growth.
- Collaborate with cross-functional teams to create cohesive marketing campaigns.
- Analyze campaign performance metrics to inform future strategy.
Social Media Presence:
- Manage and grow the company's social media presence across various platforms.
- Develop and implement social media content calendars to ensure consistency and engagement.
- Monitor social media trends and competitor activities to stay ahead in the industry.
Content Creation:
- Develop and produce high-quality marketing materials, including blog posts, newsletters, and case studies.
- Collaborate with designers and developers to ensure a consistent brand voice across all touchpoints.
- Communicate the company's innovative solutions effectively to target audiences.
Event Coordination:
- Plan and coordinate participation in industry events, conferences, and exhibitions.
- Design and execute promotional activities for product launches or showcases.
- Develop event-related materials, including brochures, booth designs, and presentations.
Market Research & Analysis:
- Conduct market research to identify emerging trends, customer needs, and competitive dynamics.
- Use data insights to refine marketing strategies and identify new opportunities for growth.
Digital Marketing:
- Develop and execute digital marketing campaigns, including SEO, SEM, email marketing, and paid advertising.
- Track website traffic and user engagement metrics to ensure effective online presence.
- Maintain and optimize the company website in collaboration with the development team.
Qualifications:
- Bachelor's degree in marketing or a related field.
- 0–2 years of experience in marketing, preferably in the tech or startup ecosystem.
- Excellent written and verbal communication skills in both English and Arabic (preferred).
- Strong organizational and project management abilities.
- Creative thinker with an eye for design and detail.
- Experience in B2B marketing or targeting government and industrial sectors is a plus.
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