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Research Marketing Manager

2 months ago

Riyadh, Ar Riyāḑ, Saudi Arabia شركة درعه للتجاره Full time
Job Description

Job Title: Research Marketing Manager

Company: شركة درعه للتجاره

Job Summary:

We are seeking a highly skilled Research Marketing Manager to join our team. The successful candidate will play a crucial role in driving our marketing strategy through in-depth market research and data analysis.

Key Responsibilities:

  1. Market Research and Analysis: Lead and execute market research initiatives to identify customer needs, preferences, and market trends.
  2. Marketing Strategy Development: Develop and implement marketing strategies based on comprehensive research and analysis.
  3. Collaboration and Integration: Collaborate with cross-functional teams to integrate research insights into product development and marketing campaigns.
  4. Data Analysis and Performance Assessment: Utilize data analytics to assess marketing performance and identify opportunities for improvement.
  5. Competitive Analysis: Conduct competitive analysis to understand industry benchmarks and best practices.
  6. Project Management: Manage and prioritize multiple research projects to meet deadlines and objectives.
  7. Market Trend Monitoring: Monitor and evaluate market trends and their impact on marketing strategies.
  8. Research Findings and Recommendations: Prepare and present research findings and marketing recommendations to senior management.
  9. External Partnerships: Identify and cultivate relationships with external research partners and vendors.
  10. Industry Knowledge and Advancements: Stay updated on industry trends and advancements in marketing research methodologies.

Required Qualifications:

  1. Education: Bachelor's degree in Marketing, Business Administration, or related field.
  2. Experience: Proven experience in market research and analysis.
  3. Skills: Demonstrated expertise in data interpretation and application to marketing strategies, strong project management skills, proficiency in utilizing marketing research tools and techniques, excellent communication and presentation skills, ability to work collaboratively in a cross-functional team environment, in-depth knowledge of marketing principles and strategies, experience in strategic planning and implementation, strong analytical and critical thinking abilities, ability to adapt to changing market dynamics and consumer behaviors, proven track record of driving successful marketing campaigns based on research insights, familiarity with industry regulations and ethical standards in market research.
  4. Preferred Qualifications: Master's degree in Marketing or related field, certification in Market Research or Data Analytics.

Skills: market research, consumer behaviors, industry regulations, analytical skills, project management, strategic planning, marketing principles, cross-functional team collaboration, presentation skills, data analysis, communication, competitive analysis, critical thinking, marketing strategy, ethical standards, data analytics.