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Director of Food Category Innovation
1 week ago
This role requires a seasoned professional with deep industry expertise, a proven track record in both B2B and B2C markets, and exceptional leadership capabilities. You will be responsible for developing and executing strategic plans to enhance the performance of the poultry category across diverse markets.
Responsibilities:You will be expected to:
- Develop and execute strategic plans to enhance the performance of the poultry category across diverse markets.
- Identify growth opportunities, build robust business models, and foster strong relationships with stakeholders in both B2B and B2C environments.
- Lead the development and execution of marketing strategies to strengthen brand positioning, drive consumer engagement, and increase market share.
- Build, mentor, and lead high-performing cross-functional teams to achieve category goals and deliver business results.
- Work closely with internal departments (e.g., operations, supply chain, sales) and external partners to ensure seamless execution of category strategies.
- Monitor market trends, competitor activities, and consumer preferences to anticipate challenges and capitalize on opportunities.
- Oversight of category budgets, pricing strategies, and profitability targets, ensuring sustainable growth and cost optimization.
