Food Industry Influencer Marketing Lead
3 days ago
Influencer marketing is a crucial component of our growth strategy at noon. As a Food Industry Influencer Marketing Lead, you'll play a key role in identifying and building relationships with micro and macro influencers across the region.
Job OverviewWe're a rapidly growing company in the Middle East, expanding our presence in the F&B sector through innovative marketing strategies. As a mid-senior level marketing professional, you'll contribute to our mission to revolutionize the food delivery landscape.
- You'll develop and execute influencer marketing campaigns that drive engagement and word-of-mouth growth.
- Identify and build relationships with micro and macro influencers for barter-based and strategic paid collaborations.
- Develop creative influencer content to engage local audiences.
Social Media Management
- You'll oversee social media presence, including local WhatsApp, Facebook, and Instagram food communities.
- Manage social media content to ensure consistent branding and messaging.
- Monitor and analyze social media metrics to optimize campaign performance.
Community Engagement
- Engage with expat homemakers, mothers, working professionals, and student groups via social platforms and local events.
- Execute cost-effective sampling activations in partnership with gyms, universities, and community centers.
- Distribute marketing collaterals (pamphlets, referral cards) via existing noon e-commerce orders.
Marketing Strategy
- Develop and execute integrated marketing strategies to drive growth and expansion.
- Collaborate with cross-functional teams to align marketing efforts with business objectives.
- Measure and report marketing performance to inform future strategy.
Requirements
- A minimum of 5 years of experience in marketing, growth, or brand management, preferably in F&B, food delivery, or e-commerce.
- A proven track record in influencer marketing, BTL activations, and digital growth strategies.
- Strong experience in negotiating partnerships and leveraging community marketing.
- Hands-on experience with social media, local PR, and online communities.
- Excellent communication skills (English) for local partnerships and media collaborations.
- Strong data and analytical mindset – able to measure campaign impact and optimize strategies.
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