Beauty Business Developer

7 days ago


Riyadh, Ar Riyāḑ, Saudi Arabia Amazon Full time

At Amazon, we are seeking an experienced Marketing Manager to drive key perception-building elements of GCC Beauty businesses on both on and off-platform channels by using content as a medium of communication. This role includes planning and executing social media strategies, managing brand and influencer collaborations, and increasing engagement through category-specific social properties, while building video workstreams curated for each product category and driving up brand engagement across them.

Key Responsibilities:
  1. Social Media Strategy & Execution: Plan, oversee, execute and analyze performance of social media strategies for Beauty, including brand and influencer collaborations and copywriting of editorial and branded content. Develop and manage category-specific social properties, increasing engagement and visibility for category priorities through COOP and brand-focused initiatives.
  2. Brand Partnerships & Funding: Pitch and secure brand collaboration for social media, new campaign launches, and influencer-driven content. Also manage and execute content partnerships, including customized calendars, performance tracking, and brand-specific activations.
  3. Public Relations & Media Outreach: Implementation of category-wise initiatives while spearheading execution and reporting of Amazon Beauty media activations driving organic and paid media coverage through press releases and more.
  4. Product Summary Videos (PSVs): Optimize video creation for products and product categories by streamlining brand videos, overseeing video generation in-house, streamlining video database, identifying content whitespaces, and conducting performance analysis.

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