Government and Education Marketing Lead
5 days ago
About You:
We are looking for a highly skilled marketing professional with expertise in driving awareness, customer adoption, and demand generation for cloud computing solutions to the Public Sector in MENAT. As a Public Sector Marketing Manager, you will develop and execute integrated marketing programs and interface directly with EMEA and Global Organizations.
Your Responsibilities- Design and develop integrated marketing programs to drive further adoption of AWS among technical influencers and decision-makers in the government, education, healthcare, and state-owned enterprises in MENAT.
- Apply integrated marketing campaign best practices and identify opportunities to improve the customer experience across multiple channels and tactics.
- Inform regional planning process to ensure MENAT public sector target customers and priorities are top-of-mind in all regional marketing activities.
- Leverage global marketing resources to meet sales requirements and find ways to invent and simplify to address sales needs without large budgets.
- Define targeting and customer segmentation for marketing campaign efforts across various channels and initiatives.
- Act as marketing contact with sales team and leaders, including regular participation in sales team calls, in-person meetings, and planning sessions.
- Inform country demand generation planning process with the Public Sector priorities to ensure greatest possible success of programs.
- Earn trust and maintain strong relationships with Pre-sales, Demand Generation, and Solution Architects teams to support their goals, working in conjunction with other marketing leaders and peers.
- Develop a deep understanding of the business and build the right marketing plans and programs in support of business and sales stakeholder objectives.
- Deliver clear, consistent, and frequent communication with field marketing stakeholders to ensure ongoing clarity on strategy, tactics, goals, and performance for campaigns.
- Provide detailed campaign updates via regular and ad hoc business reviews, highlighting key metrics and KPIs reflecting performance.
Your Skills and Qualifications:
- 5+ years of experience in developing and managing acquisition marketing or channel programs.
- Experience using data and metrics to drive improvements.
- Experience with Excel or Tableau (data manipulation, macros, charts, and pivot tables).
- Experience building, executing, and scaling cross-functional marketing programs.
- Experience developing and executing campaigns across various timezones and languages.
- Fluency in Arabic (speaking, writing, and reading).
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