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Marketing and PR Specialist

2 months ago

Riyadh, Ar Riyāḑ, Saudi Arabia THARWAH Full time

About the Role:

Tharwaah is seeking a highly skilled Marketing and PR Specialist to join our team. As a key member of our marketing department, you will be responsible for developing and implementing effective PR strategies to enhance our company's reputation and visibility.

Key Responsibilities:

  1. PR Planning and Strategy: Develop and execute comprehensive PR plans to achieve our marketing objectives.
  2. Brand Management: Enhance the quality of our company's voice through various online and offline channels, ensuring consistency and accuracy.
  3. Media Relations: Serve as the primary point of contact for all media inquiries, responding promptly and professionally.
  4. Content Creation: Write engaging press releases, media announcements, speeches, and other PR materials that showcase our company's expertise and values.
  5. Event Management: Organize and oversee company events, such as conferences, seminars, and product launches, to promote our brand and build relationships with key stakeholders.
  6. Crisis Management: Develop and implement effective crisis management strategies to mitigate potential risks and maintain a positive reputation.
  7. Research and Analysis: Conduct research and analyze public opinion to inform our PR strategies and ensure we are meeting our marketing objectives.
  8. Media Outreach: Build and maintain targeted media lists, nurture relationships with key reporters, and secure media coverage to enhance our company's visibility.
  9. Performance Monitoring: Monitor and analyze the effectiveness of our PR campaigns, providing insights and recommendations to improve future initiatives.

Requirements:

  1. Experience: 2-3 years of experience as a Public Relations Specialist in a similar industry.
  2. Education: Bachelor's degree in PR, Communications, Journalism, or a related field.
  3. Skills: Proven experience with various PR campaigns, copywriting, editing, and social media platforms.
  4. Personal Qualities: Excellent communication, presentation, and leadership skills, with a strong attention to detail.