Marketing Strategist

2 months ago

Riyadh, Ar Riyāḑ, Saudi Arabia Foreground LLC Full time

At Foreground LLC, we are seeking a Marketing Strategist to spearhead the marketing initiatives for our Events Management business. The ideal candidate will have 5-10 years of experience in marketing for the events industry and expertise in strategy development, digital marketing, social media management, and campaign management.

Main Responsibilities:
  • Marketing Strategy Development: Design and implement comprehensive marketing campaigns to promote our company events, services, and brand initiatives. Collaborate with the Creative and Business Development teams to craft marketing plans with clear objectives, target audiences, key messages, and promotional tactics.
  • Digital Marketing & Online Presence: Manage social media channels by creating, scheduling, and posting engaging content that aligns with campaign objectives and event schedules. Ensure a consistent, engaging content flow across platforms (Instagram, Facebook, LinkedIn) and analyze performance for continuous improvement.
  • Event Promotion & Activation: Execute event-specific marketing strategies, including teaser campaigns, countdowns, and time lapses to build excitement and anticipation. Manage on-site engagement through live social media coverage, influencer collaborations, attendee engagement, and PR stunts to enhance real-time interaction.
  • Data Analysis & Performance Tracking: Utilize tools like Google Analytics, CRM systems, and social media insights to track the performance of marketing campaigns. Assess metrics such as ROI, conversion rates, and engagement to measure campaign effectiveness.
  • Branding & Corporate Identity: Ensure all marketing materials (print, digital, and event-specific) adhere to the company branding standards. Work closely with the Creative Manager to enforce consistency across all touchpoints.

Qualifications:

  • 5-10 years of experience in marketing for the events industry.
  • Expertise in strategy development, digital marketing, social media management, and campaign management.
  • Excellent analytical skills with a track record of measuring and optimizing marketing performance.
  • Must be an Arabic Speaker with Fluency in English.
  • Must be a pro-active person able to lead the marketing initiatives.

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