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Marketing Director of Digital Transformation
3 weeks ago
The Vice President (VP) of Marketing & Brand is a senior leadership role responsible for defining and executing the company's overall marketing strategy, with a strong focus on brand development, customer engagement, and market expansion. This position is critical for driving growth, enhancing the brand's presence in the marketplace, and positioning the company as a leader in its industry.
Key Responsibilities:
- Develop and implement a comprehensive marketing strategy that aligns with the company's business objectives and growth goals.
- Own the marketing roadmap, ensuring a balance between demand generation, product marketing, and brand-building initiatives.
- Lead multi-channel marketing efforts, including digital, content, social media, events, PR, and partnerships, ensuring consistent brand messaging and identity.
- Collaborate with the executive team to define the company's value proposition, positioning, and competitive differentiation in the market.
