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Market Intelligence and Research Director
2 months ago
About the Role
This is a key leadership position at Splonline, responsible for driving strategic business decisions through market intelligence and research.
Key Responsibilities
- Strategic Contribution
- Develop and implement effective business strategies to drive growth and revenue.
- Lead the development of department business plans to ensure alignment with overall business objectives.
- Drive quality and customer experience standards to meet business requirements.
- People Management
- Lead and manage a team of professionals to achieve departmental objectives.
- Set individual objectives, manage performance, and develop staff to maximize sectional performance.
- Lead talent development initiatives to ensure availability of talent to meet business needs.
- Budgeting and Financial Performance
- Manage department budget preparation and recommend financial plans.
- Monitor financial performance versus budget and ensure compliance with approved guidelines.
- Policies, Systems, Processes & Procedures
- Implement department policies, procedures, and controls to ensure compliance with regulatory requirements.
- Develop and maintain quality, cost-effective services.
- Continuous Improvement
- Lead identification of opportunities for continuous improvement and sustainability of systems, processes, and practices.
- Consider global standards, productivity improvement, and cost reduction.
- Customer Service Excellence
- Implement processes for successful client relationship management.
- Enhance customer experience management processes and procedures.
- Monitor compliance to defined quality standards.
- Reporting
- Ensure timely and accurate department reports meet Splonline requirements.
- Job Specific Accountabilities
- Collaborate with data analysts to translate consumer data into functional information.
- Manage client and vendor relationships to deliver consumer information.
- Develop internal market insight tools and capabilities.
- Provide insight on new opportunities to target from local and global market research.
- Support collection and study of information about customers, sales trends, products, and services.
- Skills
- Sales strategy and planning.
- Data analytical skills (MS Excel and PPT).
- Market insights.
- Sales concepts knowledge.
- Sales lead generation and management.
- Revenue forecasting.
- Customer complaint management.
- Relationship management.