Product Marketing Manager
2 days ago
About Us
At Leantech, we're dedicated to making financial data and payments more accessible and transparent for businesses and consumers alike. Our mission is to drive the next generation of financial innovation in the Middle East, enabling companies to seamlessly connect with their users' bank accounts to initiate real-time payments and retrieve account information.The Role
We're seeking a talented Product Marketing Manager to play a key role in driving our go-to-market (GTM) strategy and sales enablement efforts. This individual will be the bridge between our product and commercial teams, ensuring that our products' value propositions are clearly communicated and that the right tools and resources are available to support commercial success.Key Responsibilities
- GTM Strategy & Collateral: Assist in developing and executing GTM strategies for our products, creating key marketing collateral (sales decks, one-pagers, demos).
- Sales Enablement: Work closely with our commercial team to create tailored materials, including training docs and pitch decks, to support sales efforts.
- Use Case Mapping: Identify and map key use cases and value propositions across industries, ensuring our commercial teams are equipped with up-to-date knowledge across our target prospects.
- Content Maintenance: Own and update PMM collateral to ensure relevance, incorporating client feedback and insights from commercial teams.
- Product Team Support: Collaborate with our product team on validation, research, and testing for new products and features.
- Market Research: Conduct market analysis, customer interviews, and competitive research to inform product and marketing strategies.
- Cross-functional Collaboration: Ensure alignment of product messaging and positioning with sales, product, and customer success teams.
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