Digital Content Strategist MENA

3 days ago

Riyadh, Ar Riyāḑ, Saudi Arabia EFG Full time
Job Description:

We are seeking a highly skilled and experienced Senior Social Media Manager to lead our social media strategy in the Middle East and North Africa (MENA) region. The successful candidate will have a proven track record of driving regional campaigns for major brands and events, with a strong focus on Arabic-speaking markets.

The ideal candidate will have a passion for building cohesive channel strategies to foster communities and deliver value to fans. They will be responsible for formulating and implementing campaign initiatives related to our brand, partners, products, and events, while also collaborating with and assisting both our local and global teams.

  • Main Responsibilities:
  • Develop the social media strategy to expand EFG's brands presence in the MENA region.
  • Drive regional campaigns for Esports World Cup, the world's largest gaming event, held during the summer in Saudi Arabia.
  • Build the appropriate channels strategy to ensure high acquisition and engagement of the community(-ies) and set the editorial line for community-centric communication.
  • Own and monitor KPIs, and establish their use to drive successful content strategies.
  • Work with the creative team to produce locally relevant creative and communication assets.
  • Communicate updates and reports efficiently for internal stakeholders.
  • Work cross-functionally with global teams across multiple disciplines and departments including Marketing, Creative, PR, Sales, and others to articulate product and brand vision.
  • Brief departments, freelancers, and agencies with their scopes of work.
  • Maintain knowledge of cultural landscape, industry trends, audience needs and interests, to provide relevant content for engagement.

About us:

EFG is the world's leading competitive gaming platform, combining ESL, the world's leading independent esports company, and FACEIT, the leading digital destination for competitive gamers. Through the combination, EFG is taking a long-term approach to increase the sustainability and global footprint of competitive gaming in a world where it represents the fastest-growing entertainment vertical.

EFG is an equal-opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.

Requirements:
  • Bachelor's degree with a discipline in Marketing, Communications, or similar discipline, or equivalent experience in social media or content agency.
  • 6+ years relevant experience in social media or agency work.
  • Strong understanding of the MENA market landscape, with a focus on Saudi Arabia.
  • Demonstrated ability to communicate in English and Arabic language. Excellent copywriting skills in both languages is required.
  • Well-versed in social media, live streaming, digital content, viewer analytics, and audience segmentation.
  • In-depth knowledge of various social media platforms (e.g. Twitter, Instagram, Facebook, TikTok, Discord).
  • Strong experience in Community or community-related fields; preferably in gaming. Track record of running social media campaigns (organic and paid).
  • Experience working with other creative teams, content producers, media agencies, product management, content creators, external stakeholders.
  • Experience working with younger audiences in a digital space; experience with esports/gaming or entertainment/sports a plus.

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