MENA Regional Social Media Manager

3 days ago


Riyadh, Ar Riyāḑ, Saudi Arabia EFG Full time
About the Job:

We are looking for a talented Digital Content Strategist to join our team in the Middle East and North Africa (MENA) region. As a key member of our social media team, you will be responsible for developing and executing a comprehensive social media strategy that drives engagement and growth for our brand in the region.

You will work closely with our creative team to produce high-quality content that resonates with our target audience, and collaborate with our global teams to ensure alignment with our overall marketing strategy. Your excellent communication skills, both written and verbal, will enable you to effectively brief departments, freelancers, and agencies on their scopes of work.

  • Main Responsibilities:
  • Develop and execute a comprehensive social media strategy for EFG in the MENA region.
  • Collaborate with the creative team to produce high-quality content that resonates with our target audience.
  • Work with our global teams to ensure alignment with our overall marketing strategy.
  • Brief departments, freelancers, and agencies on their scopes of work.
  • Monitor and analyze performance metrics to inform future content strategies.
  • Stay up-to-date with industry trends and developments to ensure our content remains relevant and engaging.

About us:

EFG is the world's leading competitive gaming platform, combining ESL, the world's leading independent esports company, and FACEIT, the leading digital destination for competitive gamers. We are committed to creating a diverse and inclusive environment for all employees, and we celebrate individuality and creativity.

Requirements:
  • Bachelor's degree with a discipline in Marketing, Communications, or similar discipline, or equivalent experience in social media or content agency.
  • 6+ years relevant experience in social media or agency work.
  • Strong understanding of the MENA market landscape, with a focus on Saudi Arabia.
  • Demonstrated ability to communicate in English and Arabic language. Excellent copywriting skills in both languages is required.
  • Well-versed in social media, live streaming, digital content, viewer analytics, and audience segmentation.
  • In-depth knowledge of various social media platforms (e.g. Twitter, Instagram, Facebook, TikTok, Discord).
  • Strong experience in Community or community-related fields; preferably in gaming. Track record of running social media campaigns (organic and paid).
  • Experience working with other creative teams, content producers, media agencies, product management, content creators, external stakeholders.
  • Experience working with younger audiences in a digital space; experience with esports/gaming or entertainment/sports a plus.


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