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Field Marketing Associate
1 week ago
About the Role
We are seeking a highly skilled Field Marketing Specialist to join our team. As a key member of our marketing department, you will be responsible for executing marketing programs to attract new buyers and influencers, build demand, influence existing pipeline and drive adoption.
Responsibilities
- Support in the delivery of marketing demand generation and revenue objectives as defined within a specific sales area-based territory for the current year's Go-To-Market plan and priorities.
- Responsible for supporting demand generation and acceleration through effective planning and execution of marketing activities, programs and campaigns including the relevant use of account-based marketing, data-driven marketing, inside marketing, digital marketing, events, and more.
- Document campaign execution and lead management activities in the system of records, including CRM, reports, dashboards and scorecards. Develop a basic understanding for how these systems work and how they can be used to analyze performance.
About Us
SAP is a leading enterprise software company that enables organizations to run better by providing innovative solutions for business operations. Our culture is focused on collaboration, innovation, and customer satisfaction. We offer a highly collaborative, caring team environment with a strong focus on learning and development, recognition for your individual contributions, and a variety of benefit options for you to choose from.