Digital Content Director
3 days ago
Afaf Q Tech General Trading (Amazon) seeks an accomplished Senior Marketing Manager to spearhead the development and growth of our business in the Total Consumer Electronics and Entertainment TCEE team. This role is based in Riyadh.
The Senior Marketing Manager will play a pivotal part in shaping the category's creative direction, style guidelines, and overall CX strategy, ensuring alignment with business objectives while protecting customer experience integrity. They will be responsible for proposing, planning, and executing merchandising plans, new feature and product launches, partnering with business teams to achieve project goals.
This individual will drive strategic initiatives, set ambitious goals, and foster collaboration across functions to achieve them. As an expert in their product line and its customer base, they will stay abreast of new products, brands, trends, and markets, proposing strategies for optimizing content and promotions.
Key Responsibilities
- Lead annual category calendar content planning, creative development, landing page CX design, and scheduling of cross-channel campaigns across gateway, manual merchandising slots, email/social for BAU/evergreen/x-site/deals & events.
- Product launches & new releases.
- Deals & events merchandising for the category (e.g., Apple new launches, Amazon Basics, back to school, big releases, new big sellers, Prime Day, White Friday).
- Post campaign measurement and analysis.
- Coordinate and project manage across Vendor Management, Design, and Instock Management functions to source content inputs for cross-channel campaign execution.
- Understand business requirements and coordinate with central marketing stakeholders to push inputs into associates, search, and xsite social channels as per business goals.
- Drive customer demand or overstock by partnering on ongoing deals & cross-site events.
- Contribute to Weekly Business Reviews and Monthly Business Reviews Reporting for Content Management on the browse experience and changes for categories. Also build solutions to improve metrics based on leadership inputs.
- Introduce, run, and report on steady A/B testing cycles for content strategy optimization across storefronts, emails, and other traffic channels.
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