Relationship Marketing Leader

4 days ago


Riyadh, Ar Riyāḑ, Saudi Arabia Independent Food Company Full time
Role Summary:

We are seeking an experienced CRM & Loyalty Manager to join our team at Independent Food Company. As a key member of our team, you will be responsible for developing and executing comprehensive customer engagement strategies that drive loyalty and retention across multiple restaurants. This includes designing and implementing data-driven CRM initiatives, leveraging insights to create meaningful customer experiences, and optimizing loyalty programs to increase repeat visits and brand advocacy.

Key responsibilities include:
  • Closed-Loop Feedback and Continuous Improvement
    • Analyze customer feedback to identify areas for improvement and implement changes to enhance the overall customer experience.
    • Maintain and optimize the CRM database to ensure clean, actionable data.
  • Loyalty Program Development and Execution
    • Develop and oversee innovative loyalty programs to increase customer retention and brand advocacy.
    • Continuously analyze loyalty program performance and make recommendations for improvements.
  • Customer Insights and Analytics
    • Leverage customer data to identify trends, preferences, and areas for improvement.
    • Monitor key metrics such as repeat visit rates, customer lifetime value (CLV), and redemption rates.
  • Collaboration Across Teams
    • Work closely with marketing, operations, and IT teams to align customer engagement initiatives with broader business objectives.
    • Coordinate with restaurant managers to ensure consistent implementation of customer engagement strategies.


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