Core Markets Marketing Lead
1 day ago
This role requires a skilled marketing professional to establish and manage global marketing campaigns. The successful candidate will be responsible for ensuring alignment with the department's mandate and strategic objectives, as well as identifying improvement opportunities that contribute to short-term and mid-term strategic goals.
A bachelor's degree in business administration or equivalent is preferred. Not less than 3-5 years of experience in a relevant field is required. The ideal candidate will have expertise in developing and implementing marketing programs tailored to the specific needs and preferences of core market audiences.
The successful candidate will work closely with cross-functional teams, including brand, digital, media, and partnerships, to ensure seamless campaign execution. Regular reports on campaign effectiveness and KPIs will be provided to senior management.
Key Responsibilities:
- Developing and implementing marketing programs.
- Ensuring campaign activities align with strategic objectives.
- Collaborating with internal teams and external agencies.
- Conducting market research and consumer behavior analysis.
- Identifying key trends, audience preferences, and market challenges.
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