Digital Marketing Lead
1 day ago
At Merkle Company, we're seeking a highly skilled Digital Marketing Lead to join our team in Riyadh. This role will be responsible for collaborating with cross-functional teams to develop and execute innovative digital marketing strategies.
The ideal candidate will have a proven track record in performance media, specifically with e-commerce and lead gen-based client portfolios. They will be experienced in planning and managing campaigns across Google Ads and social media platforms.
We're looking for a strong communicator with excellent organizational skills, problem-solving capabilities, adaptability to industry trends, leadership qualities, and attention to detail.
Key Responsibilities:
- Client Management: Lead end-to-end client communication with minimal supervision on account performance and campaign health tracking.
- Campaign Planning: Work cross-functionally with clients, media planners, analytics, and agency partners to establish clear campaign strategy, tactics, objectives, and measurement KPIs.
- Campaign Execution & Maintenance: Monitor and measure campaign performance, leveraging insights to provide data-backed recommendations.
- Analytics and Reporting: Provide weekly campaign reports and support the junior team in EOC reports.
- Additional Research & Projects: Continued industry growth and knowledge within digital marketing trends.
- Partner Management: Maintain close relationships with core media partners.
- People Management: Manage a team of 2 to 5 people from both an account perspective and their overall career growth.
Required Skills and Qualifications:
Bilingualism: Arabic and English. 5+ years of relevant work experience. Expertise in planning and managing campaigns across Google Ads and social media platforms.
Benefits:
- Competitive financial package.
- Annual bonus.
- Annual economy return tickets to home country.
- Flexible hybrid-model working schedule.
- Private healthcare.
- Access to ongoing online training and development opportunities.
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