Product Development Strategist

4 days ago


Jeddah, Makkah Province, Saudi Arabia Goody SA Full time
Job Description

We are seeking a highly motivated Product Development Strategist to join our marketing team at Goody SA. As a key member of our organization, you will be responsible for using market information to guide the design and development of products and promotions.

About the Role:

  • Using market information to guide the design and development of products and promotions.
  • Participates to validate current product & promotions and identify new product/Promotions ideas.
  • Provides input to product development team on product specifications such as design, color and packaging consistent with market demands.
  • Reports consumer feedback to the product development team.
  • Interacts with different consumers to ensure product alignment with market needs.

Key Responsibilities:

  1. Collecting and analyzing relevant market data to form business strategy.
  2. Develop and test simple hypotheses for market research studies.
  3. Perform advanced qualitative and quantitative data analysis.
  4. Translates and reports on market research findings.
  5. Establish and maintain the equity of a brand.
  6. Uses market data to identify target segments to pursue.
  7. Uses market analyses to identify desired position of the brand.
  8. Assists in the development of value propositions.
  9. Quantifies brand equity based on information gathered through market research.
  10. Monitors brand awareness/performance to identify possible changes in brand strategy.

Requirements:

  • Bachelor of Business Administration (Management)


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