Director Corporate Affairs Brand and Marketing, KSA, Egypt and Oman

1 week ago


Riyadh, Ar Riyāḑ, Saudi Arabia Standard Chartered Life and Careers Full time
Director Corporate Affairs Brand and Marketing, KSA, Egypt and Oman

This role is responsible for leading all communications and customer marketing activities within Saudi Arabia, Egypt, Oman, together with acting as a strategic advisor to the CEO and members of the country management team.

Responsibilities
  1. Determine the Corporate Affairs and Brand & Marketing (CABM) strategies for Saudi Arabia, Egypt, Oman, working closely with the Country CEO and Country Client Business Heads, ensuring alignment with the Group strategy.
  2. Contribute to overall Corporate Affairs and Brand & Marketing visions/priorities as a member of the Middle East & Pakistan Cluster CABM top team.
  3. Manage and implement key projects and strategy changes across the Bank.
  4. Provide direction to CEO on strategic approach to internal and external communications.
  5. Create and deliver a communications and marketing strategy that drives the business strategy, brand ambitions, and strategic intent of Saudi Arabia, Egypt, Oman to the intended audiences.
  6. Synthesise themes and issues from the external environment of relevance to Saudi Arabia, Egypt, Oman and escalate issues appropriately.
Business
  1. Align with Country CEO, and client business heads to drive their regional strategies.
  2. Lead the team to develop plans for Corporate Affairs and Brand & Marketing disciplines.
  3. Drive digital strategy and effective use of digital platforms across the Bank.
  4. Provide direction on leveraging research insights to develop Customer Value Propositions.
  5. Ensure that customer research and insights capabilities are leveraged during strategic marketing planning.
  6. Advise stakeholders on client insights and perceptions of our products.
  7. Integrate the Brand strategy into the overall business strategy of the Bank.
  8. Be a Brand Champion, ensuring all segment and product campaigns align with our Brand promise.
  9. Lead the delivery of Corporate Affairs and Marketing activities within brand specifications.
Processes
  1. Ensure both functions follow their desk operating instructions.
  2. Manage the KCSA and Operational Risk standards for the Corporate Affairs and Brand and Marketing teams.
  3. Build best practices for solutions in line with the global B&M strategy.
  4. Proactively manage advertising and media agencies.
  5. Identify areas for process improvement and recommend ways to increase functional effectiveness.
People and Talent
  1. Create a strong professional team of Corporate Affairs and Marketing professionals.
  2. Enhance leadership capability and create a culture of talent development.
  3. Assess and measure team activities for alignment with plans.
Governance
  1. Accountability for the Corporate Affairs and Brand & Marketing budgets.
  2. Ensure adherence to the Risk Management Framework and Group Code of Conduct.
  3. Maintain awareness of the regulatory framework and engage with local regulators.
Regulatory & Business Conduct
  1. Display exemplary conduct and live by the Group's Values and Code of Conduct.
  2. Identify, escalate, mitigate and resolve risk, conduct and compliance matters.
Key Stakeholders
  1. Internal - functional: Head, CABM, UAE and Middle East, Cluster Head Communications, Cluster Heads of Marketing, and others.
  2. Internal – regional and country level: Country CEO, Country Client Business Head, Country Functions Heads.
  3. External: Advertising agencies, Media agencies, Vendors, and others.
Qualifications
  • Undergraduate degree, preferably in Marketing or Communications.
  • Proficient in both Arabic and English.
  • Experience in Brand Management, Creativity, Effective Communications, and Organisational Communications.
About Standard Chartered

We're an international bank, nimble enough to act, big enough for impact. For more than 170 years, we've worked to make a positive difference for our clients, communities, and each other.

What we offer
  • Competitive salary and benefits.
  • Time-off including annual leave and parental/maternity leave.
  • Flexible working options.
  • Proactive wellbeing support.
  • A continuous learning culture.
  • Being part of an inclusive and values-driven organisation.
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