Marketing Growth Lead
4 days ago
Talent 360 ME seeks an experienced Senior Marketing Specialist to drive business growth and customer engagement through strategic marketing efforts. As a key member of our team, you will play a crucial role in shaping our marketing strategy, leading digital campaigns, and developing engaging content to connect with our target audience.
Key Responsibilities:
- Strategic Marketing Planning: Develop and execute a comprehensive marketing plan aligned with our business objectives, focusing on B2B SaaS and Tech industries.
- Digital Marketing Leadership: Oversee all digital marketing efforts, including social media, content marketing, email outreach, and SEO optimization to drive brand awareness and customer acquisition.
- Team Management: Lead a team of marketers, designers, and content creators, providing guidance and mentorship to ensure consistent brand messaging and high-quality output.
- Industry Engagement: Manage Blend's participation in industry events, conferences, and networking opportunities to establish thought leadership and build relationships.
- Content Creation: Develop a content strategy to enhance SEO, drive customer engagement, and establish our company as a thought leader in the industry.
- Campaign Optimization: Analyze campaign performance data, refine strategies, and optimize marketing efforts to achieve maximum ROI.
- PR and Communications: Handle press releases, partnerships, influencer collaborations, and other PR activities to maintain a strong reputation and build relationships with key stakeholders.
- Marketing Budget Management: Ensure efficient allocation of resources, managing the marketing budget to achieve maximum impact.
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