Sports Analytics Specialist
2 days ago
About Dentsu Aegis Network Ltd.
We are a global leader in innovative marketing solutions, empowering brands to create better customer experiences through data-driven insights and creative strategies. As a Senior Marketing Executive, you will play a key role in delivering strategic marketing projects and campaigns for our clients in the MENA region.
The Role:
You will work closely with our sports analytics team and technology partners to develop and execute personalized marketing initiatives that drive engagement and revenue. Your key responsibilities will include:
- Supporting the analysis of 1st party data to inform campaign strategy
- Setting up multi-channel personalized campaigns for sports teams and brands
- Assisting in developing automated campaign journeys
- Contributing to fan segment identification
- Communicating with stakeholders on upcoming data management initiatives
Requirements:
- 1-2 years' experience in supporting the delivery of multichannel digital campaigns in an agency environment or marketing role within a relevant industry
- Saudi National or right to work status in KSA
- Strong self-starting attitude and ability to thrive in an entrepreneurial organization
- Intuitive understanding of digital marketing and data-driven insights
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