Sports Analytics Executive

3 days ago


Riyadh, Ar Riyāḑ, Saudi Arabia MKTG Full time

About the Role

As a Senior Marketing Executive - Dentsu Sports Analytics MENA, you will work alongside the Dentsu Sports Analytics team and the Merkle technology team on client projects in the MENA region. Your primary responsibility will be to support the analysis of first-party data to inform campaign strategy across various sports revenue lines and communication initiatives.

Your Key Responsibilities

  1. Support the setup of multi-channel personalized campaigns for various sports, teams, and brands.
  2. Assist in developing automated campaign journeys and contributing to fan segment identification.
  3. Communicate with stakeholders about upcoming data management initiatives.
  4. Maintain and improve data management processes and accuracy in collaboration with Dentsu technology teams.
  5. Work with CRM, CDP systems, and data warehousing to manage client relationships and deliver successful campaign projects.


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