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Marketing Strategist

2 months ago

Khobar, Eastern Province, Saudi Arabia Deboned Restaurant Company Full time
Job Description

Job Title: Sr. Marketing Specialist

Company: Deboned Restaurant Company

Location: KSA - Al Khobar

Job Summary

We are seeking a highly skilled and experienced Sr. Marketing Specialist to join our team at Deboned Restaurant Company. The successful candidate will be responsible for developing and executing comprehensive marketing strategies to enhance the brand presence of our company in the KSA market, with a focus on AlKhobar.

Key Responsibilities
  1. Marketing Strategy Development: Develop and implement marketing strategies that align with the company's goals and brand vision.
  2. Market Analysis: Analyze market trends, customer behavior, and competitor activities to identify opportunities for growth.
  3. Team Collaboration: Collaborate with cross-functional teams to ensure consistent messaging across all channels.
  4. Influencer Marketing:
    1. Influencer Identification: Identify, engage, and manage relationships with key influencers to promote brand awareness.
    2. Campaign Development: Develop and execute influencer campaigns that align with the brand's image and target audience.
    3. Campaign Performance Monitoring: Monitor and report on influencer campaign performance, ensuring ROI is met.
  5. Public Relations:
    1. Media Relations: Build and maintain strong relationships with media outlets, journalists, and industry professionals.
    2. Press Release Management: Draft press releases, manage media inquiries, and coordinate PR events to enhance brand visibility.
    3. Crisis Communication: Manage crisis communication and ensure the brand maintains a positive public image.
  6. Social Media Management:
    1. Content Creation: Oversee the creation and curation of content for all social media platforms, ensuring it is on-brand and engaging.
    2. Strategy Development: Develop and implement social media strategies to grow the brand's online presence and drive customer engagement.
    3. Trend Monitoring: Monitor social media trends and adjust strategies accordingly.
  7. Customer Service Support:
    1. Customer Feedback: Collaborate with the customer service team to ensure marketing initiatives align with customer feedback and satisfaction goals.
    2. Marketing Activities: Implement and manage customer service-related marketing activities, such as loyalty programs and feedback surveys.
    3. Customer Insights: Analyze customer feedback to refine marketing strategies and improve the overall customer experience.
  8. Budget Management:
    1. Financial Management: Manage the marketing budget effectively, ensuring all campaigns are cost-effective and within allocated resources.
    2. Performance Tracking: Track and report on the performance of marketing initiatives, providing insights for future campaigns.
  9. Reporting & Analysis:
    1. Reporting: Prepare regular reports on marketing activities, campaign performance, and customer insights.
    2. Data Analysis: Utilize data analytics to measure the effectiveness of marketing efforts and make data-driven decisions.