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Senior Marketing Director

2 weeks ago

Riyadh, Ar Riyāḑ, Saudi Arabia Dentsu International Full time

About the Role:

We are seeking a highly skilled Senior Marketing Executive to join our team at Dentsu International. As a Senior Marketing Executive, you will work alongside the Dentsu Sports Analytics team and the Merkle technology team on a diverse mix of client projects in the MENA region.

Your primary responsibility will be to support the delivery of strategic marketing projects and campaigns for rights holders and brands based on insights developed from 1st party data analysis and broader 3rd party data and market research.

Key Responsibilities:

  1. Supporting the analysis of 1st party data to help inform campaign strategy across a variety of sports revenue lines and communication initiatives.
  2. Setting up multi-channel personalized campaigns for various sports, teams & brands.
  3. Assisting in the development of automated campaign journeys.
  4. Identifying fan segments.
  5. Communicating with different stakeholders to keep them informed about upcoming data management initiatives.
  6. Maintaining and improving data management processes and accuracy.
  7. Collaborating with Dentsu technology teams to manage CRM, CDP systems and data warehousing.
  8. Familiarity with omnichannel digital marketing platforms e.g. Braze, Salesforce, Adobe, MS Dynamics.
  9. Begins Digital Marketing Analytics experience e.g. Google Analytics.
  10. Understanding Customer Data Platform / Data Management experience.

Client Servicing/Account Management:

You will respond to client requests in a timely and accurate manner, working seamlessly with colleagues across the network to deal with requests.

Project Management:

Contribute to campaign projects and tasks from start to finish individually or with the broader team. Ensure that your tasks are undertaken and delivered on time.

Culture & Values:

You will support managers in agency culture initiatives and contribute to the planning and delivery of culture and value initiatives.