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Social Media Specialist

1 week ago

Jeddah, Makkah Province, Saudi Arabia The British International School of Jeddah Full time

The British International School of Jeddah seeks a highly skilled Social Media Specialist to join its marketing and communications team. As a key member of the department, this role will play a vital part in developing and implementing engaging social media campaigns.

This exciting opportunity involves creating innovative content that showcases the school's unique brand identity and strategic marketing objectives. The ideal candidate will possess strong creative skills, excellent communication abilities, and a passion for digital media.

Key Responsibilities:

  • Content Creation & Strategy
    • Develop compelling content ideas that align with the school's brand identity and marketing strategy.
    • Create high-quality content for social media, website, and other digital channels.
    • Collaborate with internal teams to ensure content supports school events, news, and initiatives.
  • Video Production
    • Plan, shoot, and edit engaging videos for social media and the school's website.
    • Capture footage at school events, interviews, and behind-the-scenes activities.
    • Edit videos for optimal performance on various digital channels.
  • Social Media Calendar Management
    • Develop and manage a comprehensive monthly social media content calendar.
    • Schedule and post content regularly to maintain an active presence across all platforms.
    • Monitor trends, student stories, and school activities to integrate into the content calendar.
  • Website Content Updates
    • Oversee content updates on the BISJ website.
    • Collaborate with internal teams to ensure website content reflects the latest news and information.
    • Evaluate website content for user-friendliness and search engine optimization (SEO).
  • Community Engagement
    • Actively engage with the school's online community.
    • Respond to comments, direct messages, and inquiries across social media platforms.
    • BUILD relationships with the online community through interactive posts, polls, and Q&A sessions.
  • Analytics and Reporting
    • Track and analyze social media metrics using platform analytics tools.
    • Prepare monthly reports on social media performance and provide insights for future improvement.
    • Use data-driven decisions to optimize content strategy and social media campaigns.

The successful candidate will have a minimum of 3 years' experience in social media management, content creation, or digital marketing. Proficiency in Microsoft Office Suite and social media management tools is essential.