Healthcare Digital Engagement Strategist
6 days ago
About Our Team
We celebrate all dimensions of diversity and believe that it drives excellence and innovation, strengthening our ability to lead in science and technology. We are committed to creating access and opportunities for all to develop and grow at their own pace.
Your Key Responsibilities
As a Digital Product Specialist, you will be focused on leveraging digital channels to deliver personalized engagement with healthcare professionals (HCPs). This role involves direct engagement strategies and the use of digital platforms to enhance relationships.
- You will lead the development and implementation of quarterly omnichannel customer plans (OCCP) in collaboration with your Line manager.
- You will conduct promotional calls (video and phone calls) with HCPs to provide relevant product information and answer inquiries.
- You will send relevant follow-up emails/messages based on calls and feedback.
- You will drive better customer retention and attendance through personalizing invitations and follow-up for webinars, conferences, and digital events for HCPs.
- You will implement proper consent processes in alignment with TA requirements.
- You will achieve aligned qualitative and quantitative KPIs and utilize engagement metrics and HCP feedback to refine OCCP.
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