Digital Product Specialist for Healthcare Engagement

4 days ago


Riyadh, Ar Riyāḑ, Saudi Arabia Merck Kgaa, Darmstadt, Germany Full time

About Us

At Merck, we are passionate about enriching people's lives with our solutions in Healthcare, Life Science, and Electronics. Our colleagues across the globe love innovating with science and technology to make a positive impact.

Our Purpose

We develop medicines, intelligent devices, and innovative technologies in therapeutic areas such as Oncology, Neurology, and Fertility. Our teams work together across 6 continents with passion and relentless curiosity to help patients at every stage of life.

The Role

This is a unique opportunity to leverage digital channels to deliver personalized engagement with healthcare professionals (HCPs). You will be responsible for leading the development and implementation of quarterly omnichannel customer plans (OCCP) in collaboration with your Line manager.

  • You will conduct promotional calls (video and phone calls) with HCPs to provide relevant product information and answer inquiries.
  • You will send relevant follow-up emails/messages based on calls and feedback.
  • You will drive better customer retention and attendance through personalizing invitations and follow-up for webinars, conferences, and digital events for HCPs.
  • You will implement proper consent processes in alignment with TA requirements.
  • You will achieve aligned qualitative and quantitative KPIs and utilize engagement metrics and HCP feedback to refine OCCP.


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