Product Marketing Specialist
4 days ago
About CARE
CARE is a leading provider of innovative payment solutions. We enable companies to seamlessly connect with their users' bank accounts, initiating real-time payments and retrieving account information. Our products have garnered the trust of leading companies, allowing them to deliver powerful experiences when connected with a user's bank account.Job Summary
We are seeking a Product Marketing Manager (PMM) to drive our go-to-market (GTM) strategy and sales enablement efforts for our product lines. This individual will bridge the gap between our product and commercial teams, ensuring that our products' value propositions are clearly communicated and that the right tools and resources are available to support commercial success.Responsibilities
- GTM Strategy & Collateral Creation: Assist in developing and executing GTM strategies for products, creating key marketing collateral such as sales decks, one-pagers, and demos.
- Sales Enablement Support: Work closely with the commercial team to create tailored materials, including training documents and pitch decks, to support sales efforts.
- Use Case Mapping & Value Propositions: Identify and map key use cases and value propositions across industries, ensuring the commercial teams are equipped with up-to-date knowledge across our target prospects.
- Content Maintenance & Updates: Own and update PMM collateral to ensure relevance, incorporating client feedback and insights from commercial teams.
- Product Team Collaboration: Collaborate with the product team on validation, research, and testing for new products and features.
- Market Research & Analysis: Conduct market analysis, customer interviews, and competitive research to inform product and marketing strategies.
- Cross-functional Alignment: Ensure alignment of product messaging and positioning with sales, product, and customer success teams.
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