Brand Development Lead
3 days ago
We are seeking a Senior Marketing Specialist to lead our brand's growth and drive customer engagement. As a key member of our marketing team, you will be responsible for developing and executing a comprehensive marketing strategy that aligns with our business goals.
Key Responsibilities:- Develop and execute a marketing strategy aligned with business goals.
- Lead digital marketing efforts, including paid and organic campaigns, social media, content marketing, and email outreach.
- Manage and mentor a team of marketers, designers, and content creators to ensure brand consistency and high-quality output.
- Oversee participation in industry events and networking opportunities.
- Define and implement a content strategy to boost SEO and establish thought leadership.
- Optimize performance-driven campaigns to enhance brand awareness and customer acquisition.
- Develop compelling marketing materials in both Arabic and English to communicate the bank's value effectively.
- Track key marketing metrics, analyze campaign performance, and refine strategies for maximum ROI.
- Manage PR and media relations, including press releases, partnerships, and influencer collaborations.
- 4-6 years of marketing experience, with a strong focus on B2B SaaS or Tech.
- Saudi Nationality required.
- Food & Beverage Experience preferred.
- Proven experience in marketing Tools and CRM.
- Proven track record in marketing to Saudi businesses and understanding of local market trends.
- Expertise in digital marketing, content strategy, and performance-driven campaigns.
- Strong leadership and team management skills, with experience working with copywriters, designers, and external agencies.
- Exceptional communication skills in both Arabic and English (written and verbal).
- Hands-on experience with SEO, social media marketing, email campaigns, and marketing analytics tools (Google Analytics, etc.).
- Ability to manage multiple projects, meet deadlines, and drive marketing success.
- A creative mindset with a strong eye for detail and brand consistency.
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