Brand Development Lead

3 days ago


Riyadh, Ar Riyāḑ, Saudi Arabia Arab National Bank Full time
About the Role:

We are seeking a Senior Marketing Specialist to lead our brand's growth and drive customer engagement. As a key member of our marketing team, you will be responsible for developing and executing a comprehensive marketing strategy that aligns with our business goals.

Key Responsibilities:
  1. Develop and execute a marketing strategy aligned with business goals.
  2. Lead digital marketing efforts, including paid and organic campaigns, social media, content marketing, and email outreach.
  3. Manage and mentor a team of marketers, designers, and content creators to ensure brand consistency and high-quality output.
  4. Oversee participation in industry events and networking opportunities.
  5. Define and implement a content strategy to boost SEO and establish thought leadership.
  6. Optimize performance-driven campaigns to enhance brand awareness and customer acquisition.
  7. Develop compelling marketing materials in both Arabic and English to communicate the bank's value effectively.
  8. Track key marketing metrics, analyze campaign performance, and refine strategies for maximum ROI.
  9. Manage PR and media relations, including press releases, partnerships, and influencer collaborations.
Requirements:
  1. 4-6 years of marketing experience, with a strong focus on B2B SaaS or Tech.
  2. Saudi Nationality required.
  3. Food & Beverage Experience preferred.
  4. Proven experience in marketing Tools and CRM.
  5. Proven track record in marketing to Saudi businesses and understanding of local market trends.
  6. Expertise in digital marketing, content strategy, and performance-driven campaigns.
  7. Strong leadership and team management skills, with experience working with copywriters, designers, and external agencies.
  8. Exceptional communication skills in both Arabic and English (written and verbal).
  9. Hands-on experience with SEO, social media marketing, email campaigns, and marketing analytics tools (Google Analytics, etc.).
  10. Ability to manage multiple projects, meet deadlines, and drive marketing success.
  11. A creative mindset with a strong eye for detail and brand consistency.


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