Brand Strategy Lead

1 day ago


Riyadh, Ar Riyāḑ, Saudi Arabia TheSpaNailShop Full time

TheSpa/NailShop is seeking a skilled Brand Strategy Lead to develop and execute brand strategies that enhance brand awareness, drive customer engagement, and ensure business growth.

Key Responsibilities
  • Develop and implement brand strategies aligned with the salon/spa's vision and goals.
  • Create and manage marketing campaigns, including social media, email marketing, and in-salon promotions.
  • Oversee the salon's visual identity, ensuring brand consistency across all touchpoints.
  • Conduct market research to identify industry trends, customer preferences, and competitor activities.
  • Build partnerships with influencers, local businesses, and relevant brand collaborators.
  • Manage the salon's online platforms, responding to client inquiries and maintaining engagement.

Requirements:

  • Bachelor's degree in Marketing, Business Administration, or a related field.
  • 2 to 4 years of experience in brand management, specifically in beauty salons and spas.
  • Strong knowledge of digital marketing strategies and social media platforms.
  • Excellent communication skills in both Arabic and English.
  • Creative mindset with strong project management and organizational skills.

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