Brand Strategy Lead

5 days ago

Riyadh, Ar Riyāḑ, Saudi Arabia Boundless Full time
About the Role

We are seeking an experienced Marketing Manager to join our dynamic team at Boundless. The ideal candidate will have a strong background in retail marketing, brand positioning, and promotional activities.

As a Marketing Manager, you will be responsible for developing and executing impactful marketing initiatives that drive brand growth and customer loyalty.

Your key responsibilities will include:

  • Strategic Marketing & Budgeting
    • Develop and execute the annual marketing strategy and budget for the region.
    • Ensure brand consistency and alignment across all stores and marketing channels.
    • Monitor and control marketing expenditures to maximize ROI.
  • Brand Management & Campaign Execution
    • Lead brand positioning strategies and ensure execution across retail stores.
    • Plan and implement seasonal campaigns, promotions, and in-store activations.
    • Collaborate with external agencies and internal teams for media planning, advertising, and content creation.
    • Oversee loyalty programs, CRM, and direct marketing to enhance customer retention.
    • Develop and implement new communication channels to engage with customers.
    • Leverage data and market insights to optimize marketing initiatives.
  • Market Research & Performance Analysis
    • Conduct market research to understand customer preferences, behaviors, and trends.
    • Analyze campaign effectiveness and take corrective actions to improve performance.
    • Stay updated on industry trends and competitor strategies.
  • Partnerships & PR
    • Build and maintain relationships with media agencies, PR firms, and key stakeholders.
    • Oversee public relations efforts to ensure positive brand positioning.
    • Manage cross-promotional partnerships with banks, airlines, and other entities to increase footfall.
    • Lead and mentor the marketing team, ensuring high performance and motivation.
    • Oversee recruitment, training, and career development for marketing personnel.
    • Set KPIs and performance goals for the marketing team.

You will need to have:

  • Postgraduate degree in Marketing, Advertising, Public Relations, or Communications.
  • 6-8 years of experience in marketing within the fashion, retail, or lifestyle industry.
  • 2-3 years of managerial experience, leading marketing functions.
  • Strong brand management, digital marketing, and media planning skills.
  • Experience in budgeting, campaign execution, and promotional planning.
  • Strong understanding of market trends, customer insights, and analytics.
  • Excellent communication, leadership, and stakeholder management skills.
  • Proficiency in both English and Arabic is preferred.

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