Digital Grid Management Marketing Strategist
2 days ago
AspenTech is a global software leader in the energy sector, empowering industries to meet growing resource demands sustainably and profitably. Our Digital Grid Management software suite optimizes complex energy networks for superior performance.
The Role We seek a high-energy technical professional for our product marketing position focused on Digital Grid Management. This role involves collaborating with globally distributed teams to achieve business success through growth in usage, revenue, and market share.
Your Impact You will be responsible for developing and executing strategies to penetrate key power & utilities market segments, including electric, water, and gas. The ability to articulate the value of AspenTech's solutions to various stakeholders is crucial. Develop value-based positioning and messaging that differentiates our products in the market. Identify best practices through customer research and case studies. Develop sales and marketing materials and drive sales enablement within your area of responsibility. Translate technical terminology into comprehensible messaging for successful marketing campaigns with compelling content. Development of conference content and identification of customer papers for AspenTech's Global Conferences and customer-facing marketing events. Create content to drive solution awareness, including product collateral, whitepapers, web, video, and social content. Work collaboratively with Industry Business Unit to ensure solution area messaging represents relevant industry dynamics. Coordinate the development and execution of go-to-market strategies for new product and new feature launches.
- Bachelor's Degree in a technical discipline, preferably Information Technology or Electrical Engineering;
- MBA a plus;
- 5-10 years' experience in power, utilities, or related process industry segments;
- Successful history in product marketing, including worldwide marketing campaigns;
- Experience with software solutions for utilities, energy, or power grid management desired.
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