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Digital Strategy Director

3 weeks ago

Riyadh, Ar Riyāḑ, Saudi Arabia Publicisgroupe Full time
About Us

Publicis Media harnesses the power of modern media through global agency brands CJ, Performics, Publicis Collective, Publicis Health Media, Spark Foundry, Starcom, and Zenith. A key business solution of Publicis Groupe, Publicis Media's digital-first, data-driven global practices deliver client value and drive growth in a platform-powered world.

Gaming & eSports Role Overview

We are seeking an experienced leader to oversee, lead, and grow every aspect of the Gaming & eSports vertical within Publicis Content. The successful candidate will be required to lead and help the team create and deliver end-to-end multi-market Gaming & eSports proposals and solutions. Where required, they will work with other Publicis Content teams such as creative, production, strategy, or distribution to further drive Publicis Content revenues.

Key Responsibilities:
  • Develop, lead, and own the overall Gaming & eSports strategy.
  • Project manage end-to-end multi-market gaming & esports proposals and solutions, including brand gaming strategy, platform strategy, ideation, campaign planning, content & partnerships, campaign execution, and management.
  • Provide industry expertise with a strong network of key stakeholders within Gaming & eSports.
  • Maintain up-to-date knowledge of industry trends and best practices for brands and creators in Gaming & eSports.
Innovative & Analytical Mindset:
  • Challenge gaming & esports partners to deliver innovative responses to briefs and provide solutions to client challenges that inspire our advertisers to work with Publicis Content.
  • Identify opportunities to knowledge share and cross-skill within the team.
  • Proactively share innovations, trends, and thought leadership with client partners and industry publications.
  • Analyze products and develop growth opportunities for the vertical (new products, removing non-performing ones, strategic alliances).
  • Ensure active participation in regional and global conferences and awards.