Digital Marketing Strategist

3 days ago


Riyadh, Ar Riyāḑ, Saudi Arabia SAP SE Full time

At SAP, we strive to create a workplace that fosters collaboration and innovation. Our Field Marketing Specialist role plays a vital part in helping us achieve this goal.

The ideal candidate will have 3-6 years of marketing experience and be proficient in Arabic, English, and French languages. They should also possess excellent project management skills and the ability to work effectively in a team environment.

As a Field Marketing Specialist, you will execute marketing programs to attract new buyers and influencers, build demand, and drive adoption. You will support the delivery of marketing demand generation and revenue objectives within a specific sales area-based territory for the current year's Go-To-Market plan and priorities.

You will be responsible for supporting demand generation and acceleration through effective planning and execution of marketing activities, programs, and campaigns. This includes the use of account-based marketing data-driven marketing, inside marketing, digital marketing, events, and more.

You will document campaign execution and lead management activities in the system of records, including CRM, reports, dashboards, and scorecards. Develop a basic understanding of how these systems work and how they can be used to analyze performance.



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