Media Planning Strategist

4 days ago


Riyadh, Ar Riyāḑ, Saudi Arabia Esports World Cup Foundation Full time

Job Description

The Esports World Cup Foundation seeks a highly skilled Media Planning Strategist to develop and execute a comprehensive media strategy for a global Esports event. This role involves planning, budgeting, and implementing high-impact advertising campaigns across digital, print, TV, and out-of-home (OOH) media.

Key Responsibilities:

  • Develop a robust media strategy aligned with business objectives.
  • Plan and manage large-scale media investments, ensuring efficiency and high ROI.
  • Oversee media campaigns for key seasons, ensuring cultural relevance and market impact.
  • Manage media planning for Esports competitions, festivals, concerts, and media productions.
  • Optimize advertising placements across digital platforms, TV, print, and OOH.
  • Collaborate with internal teams, government entities, and external media agencies to execute campaigns.
  • Monitor, analyze, and report on campaign performance, adjusting strategies based on insights.

Requirements:

  • 8+ years of experience in media planning, advertising, or marketing, preferably within sports, Esports, entertainment, event industries, or top media agencies.
  • Bachelor's or master's degree in marketing, Media, Communications, Business, or a related field.
  • Expertise in media planning & buying across digital, print, TV, and OOH platforms.
  • Strong understanding of regional and international media markets.
  • Proven experience in handling large media budgets and ensuring high ROI.
  • Analytical mindset, capable of tracking KPIs and optimizing media investments.
  • Stakeholder management skills to coordinate with government entities, content teams, and media agencies.
  • Ability to thrive in a fast-paced, high-pressure environment with tight deadlines.
  • Fluency in English and Arabic.


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