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Media Planning Strategist

2 weeks ago

Riyadh, Ar Riyāḑ, Saudi Arabia MBC Group Full time

**About Us**

MBC Group is a leading media organization in the region, committed to delivering high-quality content to our audiences.

We are seeking an experienced Media Planning Executive to join our team.

Job Description:
  • Develop and implement daily media plans across dedicated MBC brands, encompassing all media operations including TV, Print, Digital, OOH, and Radio.
  • Collaborate with marketing, brand, and creative teams to develop effective media strategies and campaigns.
  • Analyze and interpret data to inform media planning decisions and optimize campaign performance.
  • Liaise with global publishers and regional media partners to negotiate ad products and services for MBC Brands.

Key Responsibilities:

  • Familiarize yourself with the basics of media planning and buying, as well as utilizing standard tools and software.
  • Manage daily TV media planning in alignment with marketing objectives.
  • Prepare monthly media competitive reports for MBC Brands.
  • Setup, traffic, and optimize digital campaigns across self-serving platforms (Facebook, Twitter, Snapchat, Google, etc.).