Trade Marketing Strategist
3 days ago
The Coca-Cola Bottling Company of Saudi Arabia seeks a skilled Trade Marketing Strategist to drive brand visibility and sales performance in the assigned region. This role is responsible for executing trade marketing strategies, developing promotional activities, and enhancing brand presence.
Key Accountabilities:
- Trade Marketing Execution: Implement trade marketing strategies and promotional activities to enhance brand presence and sales growth in the region.
- Retail and Channel Activation: Develop and execute trade activations, in-store visibility initiatives, and category management plans to optimize product placement and consumer engagement.
- Sales Support: Work closely with the regional sales team to ensure alignment between trade marketing activities and sales objectives.
- Market Analysis: Monitor market trends, competitor activities, and shopper behavior to provide insights that drive trade marketing initiatives.
- Promotional Campaigns: Plan and execute regional trade promotions, ensuring proper implementation and performance tracking.
Requirements:
- Bachelor's degree in Marketing, Business Administration, or a related field.
- Minimum 5 years of experience in trade marketing, sales, or merchandising within an FMCG environment.
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