Marketing Creative Strategy Specialist
6 days ago
We are looking for a talented and experienced Marketing Creative Strategy Specialist to shape and drive our creative marketing strategy. In this pivotal role, you will oversee the creative direction for our portfolio, helping to shape the creative vision for each game in our portfolio while reaching millions of players worldwide.
The ideal candidate will have a blend of leadership, strategic thinking, and deep creative expertise in mobile game marketing. They will lead a high-performing team in producing outstanding marketing assets across multiple channels, creating compelling experiences that elevate our games and drive engagement.
Key Responsibilities:
- Lead creative vision and strategy at the portfolio level, overseeing creative direction for all games and challenging marketing guidelines, prioritization, and execution standards.
- Manage and mentor a team of creatives, inspiring high-quality and high-performing assets across UA and ASO.
- Drive portfolio-wide creative testing strategies, leveraging data to guide learnings that will direct new concepts, iterations, and high-impact creative solutions.
- Collaborate closely with product teams, UA managers, and other stakeholders to ensure strong marketing performance, aligning creative outputs with broader business and performance goals.
- Stay on top of industry trends and competitor strategies, continually enhancing our creative approach to maintain a competitive edge.
- Foster innovation by exploring new creative technologies and techniques to improve efficiency and effectiveness across teams.
- Ensure all creative outputs meet high standards of quality, visual appeal, and audience resonance.
- Make it happen: whether by engaging the broader team, jumping in yourself or collaborating with partners, you ensure that creative vision comes to life.
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