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Digital Marketing Director

1 week ago

Jeddah, Makkah Province, Saudi Arabia Al-Ahli Saudi FC Full time
Job Description

We are seeking a highly skilled and experienced Digital Marketing Senior Manager to join our team at Al-Ahli Saudi FC. This is an exciting opportunity for a creative, data-driven, and results-oriented professional to drive digital marketing initiatives across various platforms to elevate the club's digital presence, fan engagement, and brand visibility.

The successful candidate will be responsible for developing comprehensive digital strategies, managing digital campaigns, and optimizing all digital channels to reach and engage both existing and potential fans.

  • Brand Strategy & Identity:
  • Develop and execute the club's brand strategy to ensure consistency across all touchpoints.
  • Maintain the club's visual identity, tone of voice, and messaging across all marketing materials.
  • Ensure that all content, campaigns, and sponsorships align with the club's core values and brand positioning.

Fan Engagement & Brand Loyalty:

  • Build and strengthen the emotional connection between fans and the club's brand.
  • Develop initiatives that enhance fan loyalty, pride, and advocacy.
  • Oversee membership and loyalty programs, ensuring they align with brand positioning.

Sponsorship & Partnerships Activation:

  • Work with sponsors and partners to ensure brand alignment in marketing campaigns.
  • Develop branded content and activations that integrate partners while maintaining the club's identity.
  • Measure the effectiveness of sponsorship activations to maximize brand impact.
  • Oversee the branding of official merchandise, ensuring it aligns with club identity.
  • Work with licensing partners to expand the club's brand reach through co-branded products.
  • Develop marketing strategies to drive merchandise sales and fan engagement.

Digital & Social Media Branding:

  • Ensure social media content reflects the club's brand image and tone of voice.
  • Oversee branded video content, match promotions, and fan engagement activations.
  • Work with the digital marketing team to align branding across all online platforms.
  • Ensure stadium branding, signage, and fan experiences align with the club's identity.
  • Manage matchday activations, ensuring a premium and immersive brand experience.
  • Oversee the use of branding in matchday sponsorships, promotions, and fan experiences.

International Expansion & Global Branding:

  • Develop strategies to expand the club's presence in international markets.
  • Work on collaborations, brand partnerships, and global campaigns to increase fanbase growth.
  • Ensure cultural sensitivity and market adaptability while maintaining brand integrity.

PR, Media & Crisis Management:

  • Work with PR teams to manage the club's reputation in media and public relations.
  • Develop crisis communication strategies to protect the brand's image in case of controversies.
  • Ensure media coverage aligns with the club's positioning and values.

Qualifications & Experience:

  • A Bachelor's Degree in Marketing, Digital Media, Communications, Business, or a related field.
  • A Master's Degree in Digital Marketing, Data Analytics, or an MBA is preferable.
  • A minimum of 6 years of experience in Digital Marketing, preferably in football, sports or entertainment industry.