Brand Strategist

1 week ago


Riyadh, Ar Riyāḑ, Saudi Arabia Open Axcss Full time
Job Description

**Job Title:** Marketing Manager

**Company:** Open Axcss

Job Summary

We are seeking a highly skilled Marketing Manager to join our team at Open Axcss. The successful candidate will be responsible for developing and implementing marketing strategies to promote our products and services in the power and energy sector.

Key Responsibilities
  • Conduct market research to understand trends, customer preferences, and competitor activities in the power and energy industry.
  • Develop marketing strategies and plans to promote our products and services, including setting goals, identifying target markets, and outlining tactics to achieve objectives.
  • Determine the unique selling points of our offerings and develop positioning strategies to differentiate them from competitors' products.
  • Oversee the development and maintenance of our brand identity in the power and energy sector, including managing branding guidelines and ensuring consistency across all marketing materials.
  • Create marketing campaigns tailored to different segments of the power and energy market, including advertising, digital marketing, content marketing, events, and sponsorships.
  • Develop compelling content such as blog posts, articles, case studies, whitepapers, and infographics to educate and engage potential customers about our products and services.
  • Utilize digital channels effectively, including websites, email marketing, and online advertising, to reach target audiences and generate leads.
  • Monitor and analyze the performance of marketing campaigns using metrics such as ROI, conversion rates, website traffic, and customer engagement.
  • Communicate marketing plans, initiatives, and results effectively to internal stakeholders such as senior management, sales teams, and cross-functional departments.
Requirements
  • Strong understanding of the power and energy industry and its trends.
  • Excellent marketing and communication skills.
  • Ability to develop and implement effective marketing strategies.
  • Strong analytical and problem-solving skills.
  • Ability to work effectively in a team environment.
What We Offer

We offer a competitive salary and benefits package, as well as opportunities for professional growth and development.


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