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Marketing Lead

1 week ago

Riyad Al Khabra, Saudi Arabia Nestlé SA Full time

Job Overview:

Nestlé Waters KSA seeks a highly skilled Senior Brand Manager to lead the implementation of our marketing strategy and drive business growth through brand equity improvements.

Key Responsibilities:

  • Manage the development and implementation of brand activations, marketing campaigns, and innovations to improve brand equity.
  • Collaborate with cross-functional teams to ensure effective cascading of the Marketing strategy into business plans.
  • Identify and recommend cost-effective market research methods to understand consumer needs and competitors' activities.
  • Lead the creation and management of content for all brand activations and marketing campaigns, promoting NW's products and supporting sales growth.
  • Develop and execute a social media strategy to promote the brand and attract more consumers using online channels.
  • Monitor and analyze the outcomes of marketing campaigns and brand activations, identifying areas for improvement.