Marketing Lead MENAT

7 days ago


Riyad Al Khabra, Saudi Arabia AWS EMEA SARL (Saudi Arabia Branch) Full time

We are seeking a Marketing Lead MENAT to drive awareness, adoption, and demand generation for our cloud computing solutions in the Public Sector of the Middle East and North Africa region.

As a Marketing Lead MENAT, you will be responsible for designing and developing integrated marketing programs to drive further adoption of our cloud computing solutions among technical influencers and decision-makers in the government, education, health care, and state-owned enterprises in MENAT.

Main Responsibilities

  • Develop and execute public sector field marketing programs and activities that help to drive awareness, education, customer adoption, and pipeline acceleration.
  • Apply integrated marketing campaign best practices and identify opportunities to improve the customer experience across multiple channels and tactics.
  • Inform regional planning process to ensure MENAT public sector target customers and priorities are top-of-mind in all regional marketing activities.
  • Leverage global marketing resources to meet sales requirements and find ways to invent and simplify to address sales needs without large budgets.
  • Define targeting and customer segmentation for marketing campaign efforts across a variety of channels and initiatives.
  • Act as marketing contact with sales team and leaders, including regular participation in sales team calls, in-person meetings, and planning sessions.
  • Inform country demand generation planning process with the Public Sector priorities to ensure greatest possible success of programs.
  • Earn trust and maintain strong relationships with Pre-sales, Demand Generation, and Solution Architects teams to support their goals, working in conjunction with other marketing leaders and peers to increase engagement with marketing and drive program support.
  • Develop a deep understanding of the business and build the right marketing plans and programs in support of business and sales stakeholder objectives.
  • Deliver clear, consistent, and frequent communication with field marketing stakeholders to ensure ongoing clarity on strategy, tactics, goals, and performance for campaigns.
  • Provide detailed campaign updates via regular and ad hoc business reviews, which highlight key metrics and KPIs reflecting performance.


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