Mobile Game Marketing Visionary

4 days ago

Riyadh, Ar Riyāḑ, Saudi Arabia Sandsoft Full time
About Us

At Sandsoft, we value independence, trust, and growth-minded individuals who show a motivated, collaborative, and entrepreneurial attitude. We pride ourselves in hiring people who share our Core Values of Boldness, Togetherness, and Growth.

We are a global video game developer, publisher, and investor with a focus on engaging and entertaining players worldwide. Our international team is composed of passionate and brave game makers with vast experience in developing, publishing, and leading highly successful AAA mobile, console, and desktop games.

What You Will Do:

  • Lead creative vision and strategy at the portfolio level, overseeing creative direction for all games and challenging marketing guidelines, prioritization, and execution standards.
  • Manage and mentor a team of creatives, inspiring high-quality and high-performing assets across UA and ASO.
  • Drive portfolio-wide creative testing strategies, leveraging data to guide learnings that will direct new concepts, iterations, and high-impact creative solutions.
  • Collaborate closely with product teams, UA managers, and other stakeholders to ensure strong marketing performance, aligning creative outputs with broader business and performance goals.
  • Stay on top of industry trends and competitor strategies, continually enhancing our creative approach to maintain a competitive edge.
  • Foster innovation by exploring new creative technologies and techniques to improve efficiency and effectiveness across teams.
  • Ensure all creative outputs meet high standards of quality, visual appeal, and audience resonance.
  • Make it happen: whether by engaging the broader team, jumping in yourself or collaborating with partners, you ensure that creative vision comes to life.

Requirements:

  • Minimum 6 years of experience in a creative leadership role, with a proven track record in mobile game marketing and creative production.
  • Strong understanding of key mobile marketing metrics, including IPM, CTR, CVR, CPI, and ROAS, with a data-driven approach to creative strategy.
  • Experience in managing creative teams, with excellent leadership and mentoring skills that inspire creativity and innovation.
  • Proficiency in data analysis tools, project management software, and UA dashboards to drive performance insights and execution.
  • Excellent verbal and written communication, presentation, and storytelling skills in English.
  • A strong passion for gaming and deep understanding of the gaming industry.
  • Experience in cross-functional team environments, with an ability to manage multiple projects and competing priorities in a fast-paced setting.

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