Gaming Industry Marketing Specialist

3 days ago

Riyadh, Ar Riyāḑ, Saudi Arabia EFG Full time
Job Overview:

This role is an exciting opportunity to join our team as a Senior Social Media Professional in the Middle East and North Africa (MENA) region. You will be responsible for driving our social media strategy forward, focusing on expanding our brand presence in Arabic-speaking markets.

The ideal candidate will have a strong understanding of the MENA market landscape, with a focus on Saudi Arabia, and demonstrated ability to communicate in English and Arabic language. Excellent copywriting skills in both languages are required.

  • Main Responsibilities:
  • Develop the social media strategy to expand EFG's brands presence in the MENA region.
  • Drive regional campaigns for Esports World Cup, the world's largest gaming event, held during the summer in Saudi Arabia.
  • Build the appropriate channels strategy to ensure high acquisition and engagement of the community(-ies) and set the editorial line for community-centric communication.
  • Own and monitor KPIs, and establish their use to drive successful content strategies.
  • Work with the creative team to produce locally relevant creative and communication assets.
  • Communicate updates and reports efficiently for internal stakeholders.
  • Work cross-functionally with global teams across multiple disciplines and departments including Marketing, Creative, PR, Sales, and others to articulate product and brand vision.
  • Brief departments, freelancers, and agencies with their scopes of work.
  • Maintain knowledge of cultural landscape, industry trends, audience needs and interests, to provide relevant content for engagement.

About us:

EFG is the world's leading competitive gaming platform, combining ESL, the world's leading independent esports company, and FACEIT, the leading digital destination for competitive gamers. We are committed to creating a diverse and inclusive environment for all employees.

Requirements:
  • Bachelor's degree with a discipline in Marketing, Communications, or similar discipline, or equivalent experience in social media or content agency.
  • 6+ years relevant experience in social media or agency work.
  • Strong understanding of the MENA market landscape, with a focus on Saudi Arabia.
  • Demonstrated ability to communicate in English and Arabic language. Excellent copywriting skills in both languages is required.
  • Well-versed in social media, live streaming, digital content, viewer analytics, and audience segmentation.
  • In-depth knowledge of various social media platforms (e.g. Twitter, Instagram, Facebook, TikTok, Discord).
  • Strong experience in Community or community-related fields; preferably in gaming. Track record of running social media campaigns (organic and paid).
  • Experience working with other creative teams, content producers, media agencies, product management, content creators, external stakeholders.
  • Experience working with younger audiences in a digital space; experience with esports/gaming or entertainment/sports a plus.

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