Brand Development Specialist
5 days ago
A people-first culture at Sika makes our company a great place to work. Employees feel valued, appreciated, and connected, fostering trust, respect, and open communication. This approach contributes to higher employee engagement, attracting top talent, and minimizing turnover, ultimately leading to better business success.
We are seeking a creative and results-driven marketing specialist to join our team as a Brand Development Specialist. The ideal candidate will design, implement, and manage marketing campaigns to promote our brand, products, and services. You will collaborate closely with the marketing team to enhance brand awareness, generate leads, and drive business growth.
Main Responsibilities:
- Brand Promotion: Develop, implement, and track marketing campaigns across various channels (social media, email, SEO, paid ads, etc.) to promote our brand.
- Market Research: Conduct market research to identify trends, opportunities, and customer preferences.
- Content Creation: Create and manage content for marketing materials, social media posts, blog articles, and newsletters.
- Campaign Performance Analysis: Analyze campaign performance and optimize strategies for better results.
- Sales Collaboration: Collaborate with the sales team to create and execute promotional strategies.
- Online Brand Presence: Monitor and manage online brand presence and reputation.
- Promotional Events: Organize and participate in promotional events and marketing activities.
- Industry Trends: Stay updated on industry trends, new tools, and techniques to implement effective marketing strategies.
Requirements:
- Education: Bachelor's degree in marketing, Business, or a related field.
- Experience: Proven experience as a Marketing Specialist or similar role.
- Skills: Strong understanding of digital marketing, social media platforms, SEO, and Google Analytics.
- Soft Skills: Excellent communication, creative thinking, and project management skills.
- Data Analysis: Ability to analyze data and derive actionable insights.
- Design Tools: Experience with design tools (e.g., Adobe Creative Suite) is a plus.
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