Digital Marketing Strategist
3 days ago
About the Role:
We are seeking a highly motivated and experienced Digital Account Manager to join our dynamic team at APCO Worldwide. The ideal candidate will be a digital/social media expert with a proven track record of developing and executing successful digital strategies/campaigns.
Key Responsibilities:
- Develop Innovative Content: Create engaging and innovative content for various social media platforms, including Facebook, LinkedIn, Twitter, and emerging channels. Stay up-to-date on the latest social media trends and best practices.
- Implement Social Media Strategies: Develop and implement social media strategies and campaigns that align with overall marketing objectives. Propose new ideas and concepts to enhance social media presence and audience interaction.
- Manage Communities: Manage social media communities, respond to comments and inquiries, and foster a positive online environment. Increase audience engagement and participation through interactive content and activities.
- Track & Analyze Performance: Track and analyze key social media metrics, including audience demographics, engagement rates, and campaign performance. Prepare monthly reports on social media performance, providing insights and recommendations for improvement.
- Project Management: Develop and manage content calendars, ensuring a consistent stream of engaging content. Collaborate with cross-functional teams to execute integrated marketing campaigns.
Requirements:
- Education: Bachelor's degree in Marketing, Communications, or a related field.
- Experience: 3+ years of proven experience in a digital marketing or social media role.
- Skills:
- Excellent Communication Skills: Excellent written and verbal communication skills in both English and Arabic.
- Social Media Expertise: Strong understanding of social media platforms and best practices.
- Analytics Tools: Proficiency in social media analytics tools.
- Creative Thinking: Creative thinking and ability to generate innovative content ideas.
- Project Management: Excellent project management and organizational skills.
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