Digital Marketing Manager

5 days ago

Riyadh, Ar Riyāḑ, Saudi Arabia IHG Hotels & Resorts Full time
Roles and responsibilities
  • DUTIES & RESPONSIBILITIES
  • Digital Strategy & Execution
  • Non-Paid Digital Acquisition
  • Paid Media Campaign Management
  • Develop annual and quarterly digital activity plans for the hotel identifying key focus for the coming months.
  • Maintain an understanding of local, regional and international market trends to proactively implement action plans as required.
  • Plan appropriate digital and social media strategies using eCommerce platforms and tactics.
  • Develop and implement strategies to increase hotel database using existing digital marketing tools.
  • Coordinate the execution of online marketing efforts through appointed agency and IHG tools.
  • Manage Search Engine Optimisation (SEO) for the hotel.
  • Assure that hotel independent website, and are fully optimised to maximise traffic from search engines, and drive room and F&B reservations.
  • Prepare storytelling or local content based on SEO strategy to improve the hotels' independent website presence among the competitors.
  • Understand all paid media acquisition channels.
  • Execute successful, ROI based, paid social media campaigns to drive hotel revenues.
  • Execute digital marketing activities across paid channels such as Google platform.
  • Manage the execution of day-to-day campaign implementations.
  • Identify improvement opportunities and best practices in paid channel growth and efficiency.
  • Website Optimisation
  • OTAs and Meta Search Channel Optimisation
  • Conduct audits of , independent websites, and online-shop website to ensure optimisation for high-quality images, content, links, and accurate translations.
  • Oversee the web design and development of any other new system or InterContinental brand requirements that may affect hotel websites.
  • Implement digital marketing tools to extend the hotels' reach and increase revenues.
  • Audit content, and images on OTAs and Meta Search sites, and amend where appropriate.
  • Identify and execute the hotels' OTA marketing and merchandising tactics such as IHG boost, Expedia TravelAds and Expedia Accelerator.
  • Collaborate with the revenue team to review hotel performance on digital platforms.
  • Supervise and provide direction to the Social Media team to make efficient and effective performance on social organic activities.
  • Digital Performance Analysis and Communication
  • Analyse and track the digital marketing campaign effectiveness, identify and exploit opportunities to streamline digital marketing activities and improve key acquisition metrics.
  • Analyse web traffic trends and analytics, develop strategies and execute actions accordingly to grow online business and system delivery.
  • Deliver weekly and monthly reports.
  • Support Director of Marketing Communications and Commercial Director in achieving departmental goals.
Desired candidate profile
  • Leadership and digital marketing experience within a service-led fast-paced industry
  • 3 Years experience developing and implementing a digital marketing strategy.
  • Excellent commercial and digital marketing acumen.
  • Strong analytical skills and hands-on experience with Google Analytics
  • Good written and oral communication presentation skills.
  • Good managerial skills.
  • Proven experience in managing and executing digital campaigns.
  • Hands-on experience with SEO/SEM, Google Analytics, and marketing automation tools.
  • Technical Skills: Proficiency with digital marketing platforms (Google Ads, Facebook Ads, etc.).
  • Strong knowledge of web analytics, social media platforms, and email marketing tools.
  • Strong project management skills.
  • Excellent communication and collaboration abilities.
  • Analytical mindset with attention to detail.
  • Ability to manage multiple projects and meet deadlines in a fast-paced environment.

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